About

About Us

Where Passion Meets Tradition

Welcome to EleganceByDee, your destination for elegant, high-quality Indian clothing rooted in tradition and inspired by personal passion.I’m Deepti Sood, the founder of EleganceByDee. My love for Indian fashion started at a young age — growing up surrounded by rich textile and vibrant dresses at a clothing business that my uncle owned. I always loved the graceful charm of ethnic wear that told stories of heritage, celebration, and identity.

What began as a personal admiration for Indian clothing has become a mission to make these beautiful garments accessible to everyone in the USA.

A Legacy in Every Stitch

Our Journey

The Beginning

What started as a small passion project — handpicking Lehengas, sarees and wedding outfits for friends and family — quickly grew through word of mouth and social media love. I realized there was a growing desire for authentic, high-quality Indian wear that stayed true to its roots but also fit modern tastes.

The Craft 

We work closely with artisans across India to bring you a curated selection of sarees, lehengas, kurtas, salwar suits, Indo-western outfits, and bridal wear. Every piece is crafted with care — whether it’s a handwoven Banarasi silk, an intricately embroidered Anarkali, or a lightweight cotton kurti for everyday elegance.

The Vision

Indian fashion is more than clothing — it’s art, identity, and a celebration of culture. Our mission is to make traditional Indian wear accessible, stylish, and relevant in today’s world, all while supporting local craftsmanship and sustainable practices.